Worse than Li Auto, Xiaopeng Motors loses 60,000 per unit sold

On August 23, Xiaopeng Motors released its Q3 financial report. The data showed that its total revenue was 5.72 billion yuan, a year-on-year increase of 187.4%. For comparison, the total revenue of NIO and Li Auto were 9.805 billion yuan and 7.775 billion yuan respectively. However, in terms of profitability, Xiaopeng Motors, Weilai Automobile and Ideal Automobile are all in a state of loss. Taking Xiaopeng Motors as an example, its cumulative delivery of new cars in the first half of the year reached 68,983, an increase of 120% year-on-year, and a net loss of 4.402 billion yuan. In the same period last year, the net loss of 1.981 billion yuan more than doubled, which means that the company lost more than 60,000 yuan for each car sold.

比理想还惨 小鹏汽车每卖一台亏6万

A few days ago, Ideal Motors also released the latest financial report. In the first half of the year, its total delivery volume was 60,403 vehicles, and its operating loss was 1.39 billion yuan. Calculated, the single-vehicle loss exceeded 23,000.

After the comparison, it can be seen intuitively that the loss amount of each car sold by Xiaopeng Motors is more than twice the ideal.

Then some readers may ask, selling one car and losing one, is the car company doing public welfare?

Of course, it is impossible to do public welfare, and making money is the primary goal, but on the road to making money, the new forces of car manufacturers will experience a huge investment period.

If nothing else, take Tesla as an example. It was established in 2003. However, it did not achieve its first profit until 17 years later, in 2020. Then, due to the appearance of Model 3 and Model Y, Tesla began to go crazy. Absorb gold, make big profits.

Compared with Tesla, NIO, Xpeng and Li Auto are still very immature. Due to the need to develop new models, open offline stores, and support a large number of staff, the money earned from selling cars basically makes up for it. These are not even enough. In this case, there is a situation of selling one car and losing one.

So when do you think NIO, Xpeng and Li Auto will be as profitable as Tesla?

Article source: Fast Technology


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